11/20/2023 0 Comments Direct marketing franchise![]() ![]() It also earns from its franchise agreement through its licensing fees. KFC earns most of its revenue from the sale of food and drinks to its customers (both online and in-store). KFC needs constant support from its logistics partners, delivery agencies, home delivery services, etc that will help to streamline the process and enhance the customer experience. KFC needs to tie up with influencers on social media, celebrities, sports teams, commercial brands, advertising agencies, and other organizations that help to create a desire for the product, pique the interest of the customers, generate leads, and eventually lead to a sale. It is crucial to tying up with only those suppliers that can provide good quality goods and services. These partners supply the restaurants with raw materials, ingredients, equipment, and all those things that are necessary for the operating and day-to-day functioning of the business. Thus, KFC shall make sure that it gives franchising licenses to only those food companies and private business owners whom they trust and they feel will be able to abide by the standards and rules. Since they operate the restaurants they can make or break the brand image and identity. Franchise Partnersįranchise partners are very crucial in KFC’s success. The partners that make up the heart of the KFC Business Model are: 1. One needs constant support on various fronts from the people specialized in that field so that the business operates smoothly and efficiently. Handling such a huge business is not an easy job. Let us now see the different key partners of KFC. Its iconic recipes make you want to go back again and again It has created a long-standing loyalty from individual customers and families. KFC is very popular and known worldwide for its food and services. Tandoori Chicken Zinger in India, Scoff EE Cup in the UK, Porridge in China. They try to come up with new dishes that satisfy the local tastes of the people of that location keeping its original roots intact. Although KFC specializes in non-vegetarian food, it makes sure to add a couple of items that cater to its vegetarian audience too. KFC is constantly trying to come up with new and innovative ways to serve its customers’ needs. The layout, the decor, the music all help to create a lively and upbeat environment that does not make you want to leave and instead makes you want to spend more time with your loved ones. KFC ensures that the vibe of the restaurant is very family-friendly. They also have Super Meals, Buddy Meals, and Combo Meals that can fit in your budget and value for money. However, the prices vary from location to location due to import duties, etc. KFC makes sure that most of its items can be afforded by the fast-food eating population. The food is always clean and fresh and prepared from scratch by the cooks in the kitchen. ![]() All the raw material goes through thorough quality checks. KFC makes sure that the quality is not compromised in any manner in any franchise all over the world. High-Quality foodĪs their tagline says “Nobody does chicken like KFC”. Let us see the below-listed value proposition of KFC: 1. Business Model of KFC – Value Proposition Let us now see step by step the different pasts under the business model of KFC. An agreement needs to be signed where the franchisee agrees to strictly adhere to the conditions laid down by the parent company. The franchise model is used when the parent company has a unique product and he gives permission through means of licenses to others to use his logo, brand name, operating methods, etc. Thus, KFC adopted the Franchise Model as its Business Model just like the other fast food restaurant joint did. KFC’s management cannot oversee all the operations of its outlets over the world by sitting in one city. Let us now start reading in detail about the business model of KFC. Since 2002, KFC has operated as a sub-brand of “YUM!”, the company that owns other restaurant companies like Taco Bell, Pizza Hut, and many more. Today, KFC is a household name and is present worldwide in 25000 + locations. Seeing the overwhelming response, Sanders decided to expand further by adopting the franchisee business model. KFC changed the way Americans ate chicken and posed a serious threat to the existing hamburger culture. Colon Sanders, the founder of KFC kept the recipe of his trademark chicken a secret. Colonel Harland Sanders, the founder of KFC, initially used to sell fried chicken from his roadside restaurant in Kentucky, USA. ![]()
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